History

The idea of creating mastihashop stores

After centuries of traveling to the largest commercial centers of the Eastern Mediterranean and always enticing with its variety of usability, mastiha acquired a new identity and was introduced to a public with ecological concerns and a sensitive contemplation of the everyday. Starting from Chios, the global and exclusive homeland of mastiha, the mastihashops revived old ones and created new collaborations by bringing products from all the countries mastiha had travelled, goods of cultures with a history lost in the depths of the centuries. The mastihashops, a genuine creation of mastiha people, highlighted its healing and beautifying properties, its versatility and its transnationality. Expressing the living and eternal amalgam of cultures and peoples, mastihashops have managed to convert new believers and take them on a mental journey to the East, bringing in their baggage series of delectable recipes combined with aromas, images and music of the Mediterranean. Taking into account the special characteristics of mastiha and the modern consumer trends and habits in combination with the historical path of the product from classical antiquity to today, the establishment of mastihashop stores always aimed to utilize and strengthen the product's dynamics.